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Arthur Fabik

arthurfabik.com.au › 1998 › geocities

Kid builds forums about wrestling, accidentally learns SEO

I was glued to the computer building Geocities sites and forums about whatever I was into at the time. Gaming, wrestling, the classics. Then I would sit in chatrooms (remember those?) talking strangers into joining. Traffic, members, retention. I just didn't know it had a name yet, or that anyone paid for it.

DGM

dgm.com.au › link-building › manual

Link builder, back when links were built by hand

My first SEO job doing manual link building, with no AI to speed any of it up. Outreach, spreadsheets and real conversations with site owners and bloggers, one at a time. DGM was a big deal in search and affiliate, then it merged, got bought and stopped existing. Happens a lot around here.

Columbus

columbus.dentsu › enterprise › big-brands

Big name clients, twelve stakeholders per title tag

Columbus was part of the Dentsu network. That's where I learned how search actually works once brand, legal and procurement are all in the room.

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Local Digital

localdigital.com.au › team › head-of-delivery

First hire, deep end, still here ten years later

Being the first hire is a polite way of saying I had to learn everything fast, usually with a client waiting on it. Ten years on I'm Head of Delivery and still very much on the tools. In the trenches, as they say.

People also ask

Yes, and I'm comfortable saying so. My favourite way to travel is through food. Eat something incredible somewhere, then spend three weekends recreating it at home. Greek and Japanese are the two I keep going back to, but I'll cook anything once.

Thirty five and counting. Every trip somehow adds three more to the list, which is a maths problem I'm happy to have.

Full plane geek, and it was the dream growing up. Then I found out I'm colour blind, which makes it somewhere between very difficult and impossible. So now it's plane spotting, flight tracking and strong opinions about seat maps.

Barely. It's travel vlogs and cooking channels, which is really just watching other people do the two things I'd rather be doing. I keep saying I'll start my own channel. Maybe soon.

Grew up on the Japanese classics. S15 Silvia, R34 Skyline, the Prelude, the 3000GT. I'll still stop mid-sentence if a good one goes past.

Phones, laptops, watches, all of it. I buy far less than I used to but still read about everything like I'm about to.