What you get
- A full account structure review: campaigns, ad groups, match types, the works
- A search terms report deep-dive to find exactly what queries are burning spend
- A bidding and budget sanity check against what your account is actually capable of
- A shortlist of the changes that will move the needle, not a 50-point checklist
- A call to walk through the findings, not just a PDF left in your inbox
Wasted ad spend rarely looks like a mistake. It looks like a campaign quietly running on broad match, bidding against your own brand terms, or targeting a location you stopped serving two years ago. Nobody notices because the account is still “working” — leads are still coming in, just at a worse price than they should be.
What I look for
Broad match creep, junk placements, overlapping campaigns bidding against each other, conversion tracking that’s counting the wrong thing. I’ve seen accounts losing a third of their budget to problems that take an afternoon to fix once someone actually looks.
Why a second set of eyes helps
Whoever built your account isn’t going to flag their own mistakes for you, and an in-house team is usually too close to the day-to-day to spot the drift. I come in with no stake in defending past decisions — just what the data says now.
What happens after
You get the findings and a straight answer on what’s worth fixing first. What you do with it is up to you — hand it to your existing team, take it to a new agency, or ask me anything that’s unclear.
Questions people ask
Yes. I write it for the business owner, not the next agency. If a term needs explaining, I'll explain it.
Read-only access is enough. I don't need to be able to change anything to tell you what's wrong.
It happens, and I'll say so. You're not paying me to invent problems.
Not sure this is the right audit?
Tell me what's going on and I'll point you at the right one. No pitch, no lock-in.