What you get

  • A line-by-line read of the proposal and statement of work
  • A check on whether the deliverables match the price, based on what similar work should actually cost
  • Red flags on vague scopes, no-named-deliverable retainers, and contract terms worth querying
  • The questions worth asking before you sign, written out for you to send
  • An honest read on whether the proposal is actually a good fit for what you need

I’ve written hundreds of these proposals from the other side of the table, at agencies big and small. I know exactly where the padding goes, which line items are filler, and what a deliverable actually costs to produce versus what it’s being sold for.

What I’m actually checking

Whether the scope matches the price. Whether “comprehensive monthly reporting” means a dashboard you’ll never open or something that’ll actually tell you what happened. Whether the retainer includes real deliverables or mostly buys you “strategy calls.”

The questions that matter

Most proposals survive a skim. Fewer survive someone asking what a specific line item actually includes, month to month, and what happens if you want to leave. I’ll tell you exactly what to ask, in plain terms, before you’re the one asking it under pressure in a sales call.

Why this is worth doing before you sign

A bad contract is far more annoying to get out of than it is to query upfront. Twenty minutes of my time against a twelve-month commitment is not a hard trade.

Questions people ask

That's entirely up to you — I only talk to you, never the agency.

Then I'll tell you it's fine, and you'll have signed with confidence instead of a gut feeling.

Not necessarily. I can still review the contract and scope, and help you figure out what to raise at the next review.

Not sure this is the right audit?

Tell me what's going on and I'll point you at the right one. No pitch, no lock-in.