What you get

  • A full link profile pull, not just the highlight reel the last agency wants you to see
  • A quality read on every link that matters: real editorial vs. paid placement vs. spam
  • Flags on anything actively risky, including the stuff that could trigger a manual action
  • A disavow recommendation, only where it's actually warranted
  • Straight answers on whether a previous agency was buying links without telling you

Backlinks are the part of SEO most business owners never see, which makes them the easiest thing for an agency to fudge. A monthly report that says “12 links built” tells you nothing about whether those links are worth anything, or whether they’re quietly setting you up for a penalty.

Private blog networks, guest posts on sites nobody reads, directories that stopped getting traffic around 2011. None of it looks obviously wrong in a spreadsheet — it only becomes a problem once Google notices, and by then it’s your ranking on the line, not the agency’s.

What I check

Every link that’s actually contributing to your authority, versus every link that’s just sitting there doing nothing, versus anything that looks paid-for in a way that breaks Google’s guidelines. If there’s real risk, I’ll say so plainly — not everything needs a disavow file, and over-disavowing can do its own damage.

Especially worth it if

A previous agency was cagey about their link-building process, or you inherited a domain with an ambiguous history. Better to know what you’re standing on than find out from a manual action.

Questions people ask

If a previous agency was vague about how they built links, or your rankings dropped for no obvious reason, that's usually reason enough.

Yes — plenty of profiles are. You'll get a clear answer either way, not a manufactured problem.

No, I only audit. If you need links built after, that's a separate conversation with whoever you choose to run it.

Not sure this is the right audit?

Tell me what's going on and I'll point you at the right one. No pitch, no lock-in.